Medical, legal, and iGaming — the categories where ad policy, compliance, and $30–$300 clicks punish amateurs. Eight years in those trenches, most recently as Head of Marketing for an online casino brand running global acquisition across five ad platforms.
You don't need another agency juggling you against eighty other accounts. You need someone senior who runs your acquisition like it's their own business — hands on the keyboard, not on a status call.
Google Ads and Meta built and managed hands-on, optimized for cost per booked case — in categories where one policy mistake suspends the account.
Most practices don't have a traffic problem — they have a follow-up problem. Every lead called back, nurtured, and tracked to revenue.
I build the automation layer agencies bill retainers to do manually — so your funnel runs at 2am without anyone watching it.
Restricted verticals are where marketing talent is thinnest and the money is best. I've run campaigns in all of them — including one of the most heavily regulated advertising categories on earth.
High-LTV, high-CPC, and brutally competitive in South Florida. I've managed Google Ads and Meta for plastic surgery practices, and I know where the wasted spend hides — duplicate procedure targeting, missing negatives, and funnels that end at a contact form.
Personal injury and immigration clicks cost more than most businesses' entire daily budget. Managed PPC for law firm clients, where intake speed matters as much as the campaign — which is exactly why I build the CRM alongside the ads.
Ran multi-channel campaigns for healthcare clients at Dreamscape Marketing — the largest healthcare marketing firm in the US — including behavioral health. LegitScript-gated advertising, HIPAA-conscious tracking, and insurance-verification funnels are familiar ground.
As Head of Marketing for an online casino brand, I owned global user acquisition across Google, Meta, X, Reddit, and Bing plus international out-of-home — in a category where most advertisers can't legally buy a keyword. If your vertical is restricted, I've probably worked somewhere harder.
No annual contracts, no agency onboarding theatre, no account manager between you and the person doing the work.
A full teardown of your ads, tracking, and follow-up — with a prioritized fix list your current team could execute tomorrow.
I run your acquisition end to end, like an in-house marketing lead — for a fraction of what that hire costs.
Fractional marketing management for medical, legal, and iGaming businesses. Paid media, CRM and AI automation builds, plus expert consultations on iGaming user acquisition and compliance-heavy paid media for institutional research clients.
Owned global marketing strategy across Google Ads, Meta, X, Reddit and Bing, plus international out-of-home campaigns. Ran CRM and lifecycle programs for player retention and LTV, and integrated AI tools across campaign optimization, creative output, and internal workflows.
Managed Google Ads and Meta campaigns for aesthetic practices and law firms in compliance-heavy categories. Keyword research, audience segmentation, A/B testing, and landing page strategy built around high-intent, high-cost traffic.
Multi-channel campaigns for healthcare clients, and CRM automations built across Salesforce, HubSpot and Zoho to streamline client workflows and improve retention.
Manage 20+ client accounts across contractors, automotive, real estate, e-commerce, fitness, wellness and legal — Google Ads, CRM initiatives, funnel builds, website projects, and monthly strategy reporting.
Built CRM automations and ran data-driven email campaigns in Salesforce and Qualtrics, managing segmentation across a database of 400,000+ contacts.
Not a list of logos from a certification page — these are the platforms I build in day to day.
Fifteen minutes, no pitch deck. Tell me what you're running and I'll tell you what I'd change — you keep the notes either way.